A new survey by CBS News finds that most Americans want their next big job to involve something a little more creative, while some would like to see their jobs be filled with a mix of hard work and social interaction.
The survey found that the most popular career choices for those seeking work in the entertainment, business and retail sectors were those that involved creativity and problem solving.
“What we found is that most of us think of these as the most creative jobs in terms of their potential, and we’re really excited to be able to provide more information on the next wave of talent,” said Kelly Sue DeConnick, the managing director of the Creative Industries Association, a Washington, D.C.-based industry trade group.
The association’s survey of nearly 2,000 adults also found that nearly two-thirds of Americans believe they’re better off when their work includes social interaction, while one-third of those surveyed said they are less satisfied with their job when it is filled with work they’re not happy with.
DeConnicks said the survey showed that the current creative economy is creating jobs that don’t require the most skill, and those jobs are paying well.
While the survey found strong support for creating a new economy of creative possibilities, it also found broad differences in what types of people are looking for work in creative fields.
“We were very clear that it’s a question of who’s hiring,” said DeConnieks.
“We wanted to be very clear about the demographics and the types of talent that we’re looking for, and that’s the best way to ensure we are hiring the right people.”
More than half of those who answered the survey said that their job was filled with creativity.
That was followed by creative thinking, visual and interactive writing, art, design, design consulting and production and distribution.
But it was a surprisingly wide range of creative skills.
Seventy-five percent of those polled said they were not at all comfortable with having to create their own content or creating for others, and they are far less likely than the general population to be creative with their time and effort.
Forty-three percent said they would be more comfortable if they had a specific creative outlet.
DeConniecks said that she thinks that is because most people are content to work in a more traditional job.
“It’s a job that has a lot of responsibilities,” she said.
“You have to take care of yourself and take care the other people around you.
People are really focused on the needs of the company.”
DeConnacks said that it is not the job of the creative industries to create new industries.
“But there are a lot more opportunities for us in the creative sector, especially with social media, so I think we’re in a really good position to do that,” she added.
“And we have a lot to learn from the rest of the world.”